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12 Experts: The Hottest Mistakes We Do While Writing

12 Experts
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Below is a list of 12 quotes from 12 best writing experts who’re not afraid of making mistakes and are happy to share their experience with you now.

Here’s just a brief list of what you will get right after reading:
  • Simple strategies that allow you to write better;
  • Fresh food for thought;
  • Totally new ideas on how to improve your writing skills;
  • A bunch of new staff to discover (new bloggers, their materials, web-sites and a lot more);
  • And of course A HUGE THANKS from me for sharing 🙂

1. Ryan Stewart

Ryan-StewartThe biggest mistake people make is not making it a priority and investing enough time and resources into creating great content. They want to skip over the audience research, building personas, keyword research, content calendars, etc and just go right into launching blog posts. What they end up with is mediocre content (at best) that no one cares about. The fact is, this type of content actually hurts your business. If you want to create content, do it right or don’t do it at all.
Check here the latest Ryan’s course dedicated to white hat link building.
Follow Ryan Stewart on Twitter

2. Mike Allton

Mike-AlltonAs a blogger, I’d be lying if I said that my past posts and writing weren’t chock full of mistakes. There are two that stand out… The first mistake that I made was based on the idea that if I wrote an interesting blog post, people would naturally find it, read it, and share it. “If you build it, they will come” couldn’t apply less to blog posts.

The second mistake has more to do with the actual content and writing that I do. Of course I love to write, but I also have other passions and interests. What I keep doing, without a lot of success, is trying to craft entire articles centered on something I’m interested in.
Check his site
Follow Mike Allton on Twitter

3. Ron Sela

Ron-SelaOne of the biggest reasons for the content to fail in its ultimate purpose – to generate sales – is because writers get too myopic about the quality of the content and forget they are mainly talking to people.

Writers are responsible for not only gathering quality content but presenting it in a manner that flows from beginning to end, much like a script for a play rather than a television sitcom. The difference is that a sitcom is a series of jokes woven together without and real consistent flow. A play script has a definite beginning, middle, and end – and has the audience waiting for the end.
Ron Sela is a Profit Driven Marketer at
Follow Ron Sela on Twitter

4. Adrienne Smith

Adrienne SmithSince I’m a blogger though I want to touch on a common problem I see and that’s not addressing your specific target audience in your content. Instead, most people write to everyone and of course we all know that not everyone is our target audience.

The days of writing to the masses are behind us so our focus should be on helping one person with one problem with one solution. That’s the best way to really grab your reader’s attention and draw them in. We need to be the ones they come to for help, we need to be the ones they connect with and we can only do this through our message.
Check her site
Follow Adrienne Smith on Twitter

5. Sarah Santacroce

Sarah SantacroceIn my opinion the biggest mistake we make is NOT to write at all because we feel that either we’re not good writers or ‘everything has already been said’. The beauty about our content oriented society, is that you don’t have to study journalism in order to write a good blog. What matters most, is to find your voice, and then voice your opinion. There’s nothing worse than a sterile blog with no personality and no story. So just get started, and improve over time.
Check her site
Follow Sarah Santacroce on Twitter

6. Neil Patel

Neil PatelBy now, you should know that marketing content on your blog alone isn’t going to cut it. You need to reach out and broaden your focus to include the channels your customers are using. You need to look at all the possible ways in which content can be shared: social, video, document, slide, infographic and more.
Check his sites and
Follow Neil Patel on Twitter

7. Rebekah Radice

Rebekah RadiceNot writing for your audience. Take a look at your latest blog posts. Is your blog about you or your audience? Are you solving potential client problems or simply pontificating? While it’s important to infuse your thoughts and expertise into your writing, make sure you use that knowledge to help, not shout at potential clients.
Check her site
Follow Rebekah Radice on Twitter

8. Brian Dean

Brian DeanWhile there’s nothing inherently wrong with list posts, problems occur when they don’t offer any actionable tips that readers can benefit from. Too often, they tend to feature short blasts of information, and while these may be entertaining, they rarely give readers anything of value that’s needed to succeed.

For this reason, content marketers need to review their work from the perspective of their readers. The goal is to enrich their audience with information that will improve their lives — and this goal must always be kept in the front of your mind.
Check his site
Follow Brian Dean on Twitter

9. Pauline Cabrera

Pauline CabreraOne of the main mistakes that most people do when creating content is making their content hard to scan. You want to motivate your people to actually read your content. Posts without breaks in the content can be intimidating and unappealing right? So it’s always important to make your posts easy to read. You can do this by using subheadings to divide information, keeping your paragraphs short, using lists, using high-quality visual aids, and most of all, using readable fonts. For examples and resources: you can read my post about it here.
Check Pauline’s site
Follow Pauline Cabrera on Twitter

10. Adam Connell

Adam ConnellYou don’t have a niche for writing. Do you write about whatever you’re feeling that day, or do you have a common theme that you stick to? The key is once you pick your niche, narrow it down to attract a particular audience. This ensures you are providing the best information to those who want it the most.
Check his site
Follow Adam Connell on Twitter

11. Henneke Duistermaat

Henneke DuistermaatDon’t waste people’s time with an endless stream of blog posts. Only write when you have something to say. Your audience would rather read one post that inspires them than 20 crappy posts with recycled content.
Check her site
Follow Henneke Duistermaat on Twitter

12. Marc Andre

Marc AndrePersonal Connection.
When I look back at my early days as a blogger, by far my biggest mistake was to underestimate the personal nature of blogging. I originally viewed blogging more like old school article marketing where the goal was to use content to attract search engine visitors, and developing a strong relationship with readers wasn’t considered.
Check his site
Follow ProfitBlitz on Twitter

Next time you’re going to write something, quickly skip over these 12 incredible lessons and you’ll be full of new fresh ideas on how to write better!

You might also like this article: “15 Experts Share their Worst Blogging Advice Ever” by Ashley Faulkes.
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Ethan Mellor
Ethan Mellor
Blogger and CEO. Content nerd and minimalist.

Assignment Emperor is my personal Mount Everest. No one does it alone. An entire team of writers standing behind me makes the impossible possible.

With boundless energy and inspired by best practices, we’re here on mission: to make you believe in superiority of writing.


  • Adrienne says:

    Hey Ethan,

    Thanks for having me contribute to this post and I definitely enjoyed reading the types of mistakes others made. I mean it’s a given really, we’re all going to make mistakes but if we can learn from them and then continue on then we’ll get our desired results with time.

    You really gathered a great group here and am honored to be included. Off to share this one now.


  • Stephan Onisick says:

    Mike Alton’s first tip speaks to me. You have got to do more marketing to get your writing out.

    Also, I’m beginning to learn to shorten to keep the reader’s attention span and identify how I expect the reader to benefit from what I write. Maybe, this is more of a call to action–although I’m not in direct sales.

  • Colleen Dowd says:

    This is a terrific article and really fun to read because I am a newbie blogger who loves to write and really looks up to all these experts. I am really astounded that Mike Allton has such humility given his success as a blogger. It encourages me immensely to think that he’s had his blogging struggles too. Thanks for a great read.

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